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    <description>Tom Matzen the CEO of ParMasters sets the record straight. Buying a franchise is much riskier than people will tell you. And he has the statistics to prove it. Strong words from someone who is also in the franchsing business. Hear the &quot;10 deadly myths of franchising&quot; and how passion plays a much bigger part in selecting the right opportunity than you realize.</description>
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      <title>CEO ParMasters Tom Matzen</title>
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      <itunes:author>Chad Harris</itunes:author>
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